Our Purpose is to serve the planet by building and implementing well-designed human systems to the benefit of all communities, large and small.

WE ADVANCE fundamental best practice behaviors required for highly collaborative human enterprises by radically increasing the self-concept of value that each person brings to the group effort to support mission success.

WE HOLD FAST to the simple but elegant proposition that the end is best served by stopping certain destructive or disruptive behaviors and at the same time necessitates that we start certain other pro-human behaviors that we aren’t demonstrating, that now becomes the fundamental successful recipe that redefines human group activity for its own betterment.

WE PROGRESS human thinking in the realm of collective action by breaking down out-of-date but still well accepted universal self-deceptive practices of normalized mediocre performance that leads to group failure.

WE EMPLOY a wide range of tools that rely on using the capacity for unlimited imagination along with great attention to the latest understandings of brain science to reduce fear as the prevailing instrument that favorably uses dignity and respect upon the human condition thereon and therefore in concert with the necessities of the operating rules of the human brain.

WE EVOKE courage and perseverance to intentionally pursue uncomfortable situations that we find undeniably essential in encountering and redefining the nature of human failure currently experienced in collective human enterprises while acknowledging all the while this must be done in the face of some great resistance.

WE ELICIT tenacity to focus on important first actions and values that enhance safety and productivity to motivate the necessary audacity to deliberately initiate the ruin of any behaviors that are essentially inhibiting the ability of humans to achieve their true potential within their group.

WE OPERATE with the passion and intrepid belief that as we serve others first in this vast endeavor and that profitability for its own reward will certainly follow allowing for an ever-expanding movement that can have an ever-growing favorable influence on improving the human condition.

WE BELIEVE the human condition and our community improves by essentially helping all groups toward their own mission success, one group at a time, and when necessary, one person at a time.